Crummy site? No site? Awesome brochure-ware site?
No worries. If you don’t have a site right now, don’t sweat it. Many very successful companies just use a free page on Google, some social network tools like a Facebook Page or a mobile / tablet app, and don’t even have a website. These days, many sites are designed as “mobile first” and the website experience on a laptop or desktop computer is secondary (or irrelevant).
What really matters is where your customers are and how they engage with your offerings.
Your On-Google Presence (first thing’s first)
Long before building a website or trying to get Google to to come recognize and deliver customers to your site, the your sitewhy we will usually focus on optimizing a killer presence directly on Google, . Fortunately, Google’s free pages for business are also linked to all of their other services (Google Maps, mobile search, mobile apps, etc.). Furthermore, a local business presence on Google is directly integrated with their social media network called Google Plus, or G+ Local – which happens to be the #2 social network.
So unless your “On Google” presence is ridiculously well-optimized, having a website is somewhat pointless at first – and may not be necessary. The reality is that most businesses either haven’t found, claimed and verified their listing on Google, or it has inaccurate information. Customers may be leaving reviews of the business without the owner’s knowledge and worse, writing those reviews on a listing that’s been hijacked by someone else.
Are you using WordPress yet?
It used to be the best way for people to publish blogs. Since Google absolutely loves blog content and WordPress is super-easy to publish with, everyone started using this free software to do amazing things online with their websites. From tiny blogs to gigantic networks of websites, WordPress is very well established and stable.
Although we’ve developed and worked with just about every possible platform over the years, WordPress is a no-brainer for small business. Needless to say, we like to do easy, amazing things really quickly too!
We have a great service for you to get started with a gorgeous, highly-optimized WordPress site that has been specifically created for connecting and extending your On-Google presence.